What’s really stopping business owners getting to where they want to be financially?

So, I’ve been a business coach for over 15 years, but I haven’t coached ‘businesses’, I’ve coached business owners…it’s not the business I’m coaching…it’s the owner…the person.

From the hundreds of initial conversations that I’ve had when deciding if I can help the business owner, the conversation is always initially about the strategy, the market, the product, the service, the team, the customer, the processes, systems…the technology required. It’s all about how to increase sales, increase conversion, increase margins, better customer service, happier team, more professionalism, higher efficiencies etc.

All the stuff that has to be ‘Done’…

But it’s never just the practical stuff…or the strategy that gets the long term results.

The long term results come from the change that happens inside the business owner…inside the person.

So what’s the difference that makes the difference?

1. Being open enough to learn and explore how our thoughts, beliefs and childhood programming impacts our overall success and financial results.
2. Having a big enough reason to work through all that personal work and keep going until you have the breakthrough you’re looking for.
3. Do the thought work AND the practical work consistently.
4. Allowing yourself to be held externally accountable so you don’t lower your targets, and back out of your commitments to yourself and change your goals.
5. Allowing yourself to be ‘stretched’ and challenged externally, and borrowing the confidence and belief of your coach to carry you through beyond the point where you’d usually talk yourself into stopping/giving up.

Those that get the results are the ones who are open enough to the possibility that maybe…just maybe…simply ‘knowing what to do’ won’t get you there…but ‘knowing who you need to become’ will bring you further that you’ve ever gone before.